The Ecommerce Manager is responsible for developing and implementing online sales strategies to drive growth and achieve profit targets for the organization's e-commerce channel.
Key Responsibilities:
- Develop short to mid-term strategies for the e-commerce channel to drive revenue and growth.
- Research market demographics and optimize methods to maximize search engine and e-commerce application traffic.
- Drive sales and enhance the online presence of products/services with retailers and third-party e-commerce partners.
- Analyze sales data to identify new e-commerce opportunities and partnerships.
- Negotiate agreements with e-commerce partners to maximize value.
- Prepare and manage the budget for the e-commerce channel.
- Develop monthly plans and targets to achieve revenue and profit targets.
- Manage seasonal promotions on e-commerce platforms in collaboration with the marketing team.
- Build relationships with third-party e-commerce applications to negotiate online ad space.
- Track e-commerce sales performance and identify opportunities for improvement.
- Set team targets and provide regular feedback to team members to ensure motivation and development.
- Ensure timely and accurate preparation of departmental reports.
Qualifications:
- FMCG experience.
- 7-9 years of relevant experience in e-commerce, marketing, and sales, with a focus on online sales.
- Bachelor's degree in any field (preferably qualified in e-commerce).
- Certification/training in e-commerce from a reputable institution.
Skills & Competencies:
- Strong understanding of e-commerce principles and practices.
- Excellent analytical and strategic planning skills.
- Negotiation and relationship-building abilities.
- Budget management and financial analysis skills.
- Team leadership and motivation.
- Effective communication and presentation skills.
- Proficiency in market research and data analysis.
- Adaptability to changing market trends and technologies.
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